In our group coaching certification program cohorts we often hear coaches looking for ways to add “value” to their groups. However, when group members focus on “how” questions - “How do I figure out what is next in my career? How do I get to a healthy lifestyle? How can I be a better parent?”, group coaches may miss the opportunity to challenge the group to first explore their “why” by immediately trying to answer these “how” questions.
In order to feel they are providing value, coaches will pull out from their library of frameworks, trendy acronyms or the latest research that answers the “how” questions. Yet, when observing groups in this moment, we see them continue to be dissatisfied and rationalize away the answers to the “how” question. That is because they are not looking at the motivators and values that are not being met, instead they are looking for a quick fix.
As coaches, we can, (and we should!) challenge the group to pause and gain clarity as to their why. This provides incredible value, and transformational opportunities — much more than going into a subject matter expert mode in service of answering a “how” question.
As group coaches, we need to open the door to self-awareness and self-management and we can set the example by checking our need to “provide value” and instead, trust the power of the group coaching process to transform.